Scarcely any product category is as grossly underestimated in the pet supplies business as cat litter. While exquisite accessories in beautifully designed sales gondolas are celebrated, purchasers of cat litter will usually find their product stacked carelessly on pallets in the rearmost corner of the pet store, ready to be picked up and taken away.
Sales of cat litter are worth more than € 2.5 bn...
 

Source of the materials:PETglobal