With trade sales equivalent to € 1.2 bn, the USA is out in front when it comes to cat litter. In Europe, the key markets for cat litter are Germany, France, the UK and Italy, together accounting for sales of over € 500 million.

As in other segments, the cat litter segment is experiencing a trend towards natural products and products derived from environmentally friendly production. The German company JRS, which was quick to spot this trend and build on it with its house brand at Best 珶o plus? is leading the way. Manufacturers of bentonite products are now emphasising that their end products meet the requirements for a...
 

Source of the materials:PETglobal